Understanding the competition for keywords
Keyword research is the foundation of any successful SEO strategy. Without it, you are simply taking a stab in the dark and it could be a costly mistake. Keyword research allows us to to identify relevant keywords for your site that are frequently searched but have low competition - that is keywords that have less websites optimised for them. Finding these niches means you have a better chance of appearing higher up in search engines. Keyword research is just as essential for new websites as it is for existing ones.